The Coffee Bean and Tea Leaf reappoints Happy Marketer as digital partner for the sixth year running
Dentsu Aegis Network’s award-winning digital marketing agency, Happy Marketer, A Merkle Company, is delighted to be reappointed as brand storytelling and social partner by The Coffee Bean and Tea Leaf®, one of the world’s leading roasters and retailers of specialty coffee and tea. This is the sixth consecutive year that Happy Marketer will be responsible for further consolidating and deepening the F&B giant’s efforts in reaching out to its digital-savvy consumers.
Happy Marketer has been an instrumental partner in supporting The Coffee Bean & Tea Leaf® in engaging its community of fans and visitors. Through a variety of storytelling campaigns and responsible community management, Happy Marketer has effectively improved channels communications between the brand and its followers over the years and will continue exploring more ways to engage with and listen to consumers across platforms in this renewed partnership.
Karen Chua, Director of Marketing for The Coffee Bean & Tea Leaf® Singapore, commented on the ongoing partnership, “As a global brand, we pride ourselves on creating and serving handcrafted, personalized products and experiences for everyone. And listening to consumers is critical to ensure relevance in our local market with the eventual aim of creating brand loyalists. The Coffee Bean & Tea Leaf® chose to continue working with Happy Marketer because the team understands these objectives and are constantly finding innovative ways to do this together with us.”
Teo Kah Min, Head of Brand Storytelling at Happy Marketer, added, “We are happy to be partnering with The Coffee Bean & Tea Leaf® for the sixth year running, to support them in maintaining and executing a robust social media management strategy. There is an ever increasing need for better and more engaging content in the digital space, and with our expertise in data-driven storytelling, we are confident that we’d be able to create new success stories for The Coffee Bean & Tea Leaf® in the year ahead.”