Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Our leadership
    • Sustainability
    • Diversity, Equity and Inclusion 2023
  • Our work
  • Insights
    • Our latest thinking
    • Year in View 2025
    • Blog
  • Solutions
  • News
  • Careers
  • Contact Us

dentsu Good

About

Transformation

Activation

Integration

Ecosystems


Dentsu Good brings together talent from across our marketing, technology, and consulting capabilities to help brands create meaningful growth. We incubate consumer preference-led sustainable innovation, accelerate culture transformation and shape business models that thrive in a just and regenerative future.

Join us in defining what's possible, with the power of creativity to drive impact. Because when we grow through Good, we all move forward.

Transformation

Sustainability isn’t just about responsibility; it’s about opportunity – unlocking new markets, building stronger brands and driving long-term growth.

How do we help? Our Sustainability Transformation service goes beyond strategy. We provide expert, data-backed analyses to uncover the biggest opportunities for impact and craft ambitious yet achievable roadmaps.

Through innovation-led approaches, we help define new revenue streams, embed sustainability into your business model, and equip your organisation to create lasting change.

Our Work

Services

Strategy & Reporting


Canopy


Sustainability Schema


Activation

Businesses that create a culture of sustainability and inclusivity don’t just do good; they build resilience, agility, and deeper connection with consumers.

How do we help? Drawing on our award-winning creative expertise, we turn sustainability goals into action. We help brands educate, engage and inspire consumers to make better choices – shaping positive habits, building awareness, and making sustainability part of everyday life.

Services

Find out more

Communications & Branding

Stakeholder Engagement

Partnership with AXA Climate School

Change starts with education, an essential foundation for action. This is why we are committed to equipping people with knowledge, skills and insights to integrate sustainability into their work.

Through our partnership with AXA Climate School, we aim to provide employees with access to expert-led training on climate risks, sustainability strategies and practical solutions.

Our research

Marketing a Better Future, APAC

Chief Growth and Innovation Officer of dentsu APAC, Dominic Powers discusses Asia-Pacific's first study into marketers' role in sustainability in our groundbreaking report 'Marketing a Better Future'.

Read more

Industry Insights

The Rise of Sustainable Media

Given the speed and severity at which this climate emergency is impacting the planet, and its potential to transform industries, and create new markets, there is no time to be complacent. It is imp...

Read more

Thought-Leadership

The Modern Sustainable Consumer

Discover the Modern Sustainable Consumer: your gateway to understanding the pulse of today’s sustainability audiences. Dive deep into the data to uncover how attitudes, behaviors, and engagement wi...

Read more

Integration

Sustainability integration is essential for future-proofing businesses, meeting regulations, and driving innovation, with technology and AI playing a key role in tracking and optimising impact.

How do we help? We help brands to seamlessly integrate sustainability into their operations through strategic guidance, proprietary tools and cutting-edge technology. From emissions reduction to sustainable marketing practices, we empower brands to operate consciously.

Net Zero Cloud

Implementing ESG Data Integration and Tracking with Salesforce Net Zero Cloud will help you bridge the gap from making public commitments to achieving real net zero and identify opportunities to accelerate your progress.

Find out more

Ecosystems

Real sustainability impact starts with collaboration and collective innovation. As part of a global network of changemakers, we’re shaping business and society for lasting impact.

Through our ecosystems, we’re turning ambition into action. Discover how you can be part of the movement – launch your own or be part of dentsu Good’s ecosystems.

Dentsu Impact Circle

A by-invite-only community of senior brand leaders dedicated to empowering one another to be innovators and impact creators. Contact us if you would like to join the circle.

Find out more

Latest thinking

Japan's marketing industry is starting to decarbonize. He...

Marketing emits CO2. Global digital ad emissions: ~60 million tons.

Read more

Sustainable consumption in the face of the double-digit d...

Global retail events like 10/10, 11/11, and 12/12 have become major shopping holidays, combining consumer culture, technology, and marketing.

Read more

Innovative marketing can shape demand and lead us to net ...

COP27 ends with historic agreement on "loss and damage" fund, but lacks strong commitments to limit global warming to 1.5°C.

Read more

Work We Love

MalNutrition Plates for UNICEF

Dentsu Vietnam launches MalNutrition Plates, turning tableware into advocacy symbols to raise awareness and funds for UNICEF's Vietnam nutrition programs.

Read more

Zero Pollution Zebra

Thai spirits bring prosperity & protection. Locals make animal figurine offerings to shrines when prayers are answered.

Read more

Cupboard to Fight Food Waste

Gourmet Market & Dentsu Thailand help reduce food waste with in-app tool tracking expiration dates.

Read more

Stop Elepains

This campaign aims to raise donation to support ethical elephant camps so that the elephants can live happily as they deserve.

Read more

Nikkei Well-Being Index

Nikkei partners for Well-Being Index to measure wealth beyond GDP.

Read more

Malaria No More

The campaign to make malaria history.

Read more

Dead Whale

Greenpeace Philippines x Dentsu McGarryBowen

Read more

Kroger's Chefbot

AI analyzes photos, recognizes ingredients, unlocks 20K recipes for cooking. Say goodbye to mealtime routines and food waste.

Read more

ARTISM

The ARTISM Exhibition converted music fans into art enthusiasts through strategic partnerships and innovative approaches, fostering a cultural movement.

Read more

Unfiltered History Tour

VICE tackled Gen Z's news shift to social media by combating misinformation and driving social justice engagement through innovative storytelling.

Read more

The Everything Book

Challenges in rural Indian education: lack of infrastructure, qualified teachers, and internet access. Vedantu's Everything Book brings uninterrupted education to all.

Read more

Critical Core

Dentsu Creative Hong Kong creates a tool for children on the autism spectrum to build social skills and connect deeply.

Read more

Syngenta

Align Tag and Syngenta’s sustainability goals, focusing on a 2.5% reduction in packaging emissions by 2024.

Read more

Our Partners for dentsu Good

  • TikTok for Good Logo
  • SeenThis logo
  • AXA Climate School logo
  • WBCSD logo
  • SDTA logo
  • Ubuntu logo
  • World Economic Forum logo
  • AdNet Zero Logo
  • SimaPro logo
  • FSC Logo
  • AdGreen logo

The APAC team

Chris Bower

Managing Director — Business Transformation, APAC

Hitoshi Hamaguchi

President, APAC Practices & Practice President, Creative APAC

Irwin Raj

Head of Sustainability & Social Impact, APAC

Lydia Ng

Head — Integrated Marketing and Engagement, APAC

The Markets team

Arindam Bhattacharyya

Chief Strategy Officer — Indonesia

Fupei Wang

Chief Consulting Officer — Sustainability, Taiwan

Narayan Devanathan

President & Chief Strategy Officer — India

Oliver Kittipong Veerataecha

Group Chief — Brand Innovation & Marketing, Thailand

Get in touch

Contact Us
Top
Contact Us

Policies

  • Privacy policy
  • Terms and Conditions
  • Cookies
  • Beware of Scams

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.