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Posterscope, Carat & Isobar: C&A

The Christmas Collection

posterscope logo
DAN SH
C&A logo

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footfall uplift for those who saw OOH

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footfall uplift for those who saw OOH and mobile

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sales uplift in the 70 participating stores

Challenge

C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.

Solution 

By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.

Result

The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH.

40% footfall uplift for those who saw OOH and mobile.

13% sales uplift in the 70 participating stores.

6.7% engagement rate (6x higher than the benchmark in retail).

Carat

Dünyanın en büyük medya network’lerinden biri olan Carat’ta misyonumuz, müşterilerimiz için medyayı yeniden tanımlamaktır: Bugünün küreselleşen ve yakınsama odaklı gelişen dünyasında, medya yakınsaması konusundaki hakimiyetimiz sayesinde, tüketici içgörüleri ve dijital verileri birleştirerek en iyi iş değerlerini yaratmaktır. Carat Türkiye’de dijital ekipleri de bünyesinde barındıran işinin uzmanı 85 kişi ile adidas, Eczacıbaşı Grubu, GM, Media Markt, Nokia, Tchibo, The Coca-Cola Company, Türkiye İş Bankası ve İştirakleri gibi birçok yerel ve uluslararası müşteriye hizmet vermekteyiz. 

Find out more

Vizeum

Biz Vizeum’uz 

Biz Farklı Düşünürüz 

Biz Yenilikçiyiz 

Biz, “fark edilmenin” tanımını yeniden yazıyoruz 

Medya, veri ve teknolojiyi birleştirerek reklamverenlerimize iş hedeflerindeki büyümeyi hızlandıran medya çözümleri sunuyoruz. Yaptığımız işin temelinde insan var. Çünkü bizim için her şey insanla başlar. Her dokunuşun veya tıklamanın satın alma potansiyeline sahip olduğu dünyamızda, kişilere dayalı pazarlamaya yönelik özel veri platformumuz aracılığıyla çeşitli erişim ve ölçümleme imkanları geliştiriyoruz.

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Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. Top clients include BT, Mondelēz, Diageo, Camelot and AB InBev. 

Find out more

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