Innovating Global Brands

We are dentsu

the integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

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Our work drives impact at the convergence of marketing, technology and consulting.

Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Dentsu x OpView | New Smart Generation MBTI: Decoding the Health Psychology of the 50+ Demographic

The 50+ demographic is no longer a secondary market—this "supplementary mindset" is outdated. The "50+ New Smart Generation" has strong purchasing power, values long-term benefits, and makes rational, proactive decisions. They prioritize smart consumption, proactive wellness, and continuous financial growth. Dentsu and OpView offer insights into this diverse consumer group through social listening and segmentation research.

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