Dentsu Group Taiwan Wins 2023 Best Corporate Employer Award for Outstanding Talent Development Strategy

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At the 2023 Best Corporate Employer Awards co-hosted by PRWeek & Campaign Asia-Pacific, Dentsu group Taiwan received two major accolades: "Best Career Development" and "Best Learning & Development." Dentsu is the only corporation in Taiwan to be honored, highlighting its exceptional talent nurturing strategy in the region.

Jennifer Tang, the CEO of Dentsu Group, stated, "At the heart of the marketing communications industry is people. Talent is our most valuable asset. We've always adhered to a people-first approach, consistently investing in creating a superior work environment and training programs, helping our employees continually learn, grow, and leverage their strengths at Dentsu." The group has established specialized training courses for different employee levels. From newcomers to senior staff, everyone can find suitable learning resources at Dentsu. Through the "ICL (Integrated Client Lead)" structured courses and hands-on training, they cultivate cross-professional collaborative communities among senior colleagues. Junior employees not only get updated industry insights through regularly scheduled training sessions and lectures but also have access to the "Dentsu School" online education platform. There, they continuously refine their skills by absorbing innovative business solutions, experiences shared by experts from various domains, and insights from managers. Additionally, the group's internal talent development initiative, "Liquid Talent Program," encourages staff to consistently shift roles, brands, and functional units. This approach helps them amass diverse experiences and skills, increase loyalty to the group, and reduce external attrition.

Beyond focusing on knowledge and skills training, Dentsu Group places immense importance on employee welfare and workplace atmosphere. They are dedicated to creating an environment of security and belonging where everyone can balance work and life. Dexter Wen, Dentsu Group's Chief People Officer for North Asia, shared his perspective, "Talent is key to maintaining our competitive edge. Therefore, the group conducts an annual employee engagement survey to clearly understand our team's experiences working at Dentsu. This survey also aids us in developing welfare measures tailored to our colleagues. Combined with brand cultural activities, we continue to construct a workplace that people aspire to join."

Every year, Dentsu Group subsidizes health check-ups for employees and has professional nurses on-site for mental and physical health consultations. Their "Employee Assistance Program (EAP)" offers a flexible work arrangement for those in need, allowing them to balance family needs and deliver higher productivity at work. This initiative exemplifies the group's profound care for its employees. Moreover, Dentsu's unique "Wellness Day" grants employees a dedicated day off for self-care. Cross-brand volunteer initiatives and internal activities consistently strengthen group cohesion.

This recognition not only underscores Dentsu's exceptional performance in the Asia-Pacific region but also stands as a testament to their consistent commitment and investment in talent development. Dentsu Group firmly believes that every employee harbors boundless potential, with the company serving as their ultimate guide for career growth and advancement. Looking ahead, Dentsu is poised to delve deeper, investing in innovative and sustainable talent cultivation programs. They aspire to nurture future leaders in the marketing and communications industry, continuously setting the industry benchmark.