“Don’t Get On Board!” Initiative Launched by Dentsu Taiwan and ECPAT Taiwan to Combat Digital Sexual Violence

Child sexual image reports surge 5.7 times in five years; campaign calls on the public to break the chain of harm

In response to the escalating issue of leaked private images and digital sexual violence, Dentsu Taiwan, together with ECPAT Taiwan, today officially launched the “Don’t Get On Board!” initiative at Huashan 1914 Creative Park. The campaign began with a three-day public exhibition and press conference, uniting 16 cross-industry partners—including key social platforms LINE and Meta, telecom leaders Chunghwa Telecom and Far EasTone, and long-time digital safety advocate Microsoft Taiwan. Other corporate and NGO supporters include 5% Design Action, Aurora Trust, CviLux Connector, CommonWealth Education Innovation Hub, GFF, Kingstate, L’Oréal Taiwan, Social Enterprise Insights, Impex World, Taiwan Culture, Creative Center, and the Taiwan NPO Self-Regulation Alliance. Campaign Ambassador Karen Hu joined partners on stage, rallying the public to take action and officially opening the exhibition.

The initiative draws its name from the slang “求上車” (“get on board”), commonly used in online requests for sexual images. In contrast, “Don’t Get On Board!” urges the public to “not view, not download, and not share”, empowering individuals to break the cycle of harm and prevent victims from being retraumatized. Through public exhibitions, corporate collaboration, media advocacy, and internal education, Dentsu Taiwan and ECPAT Taiwan aim to foster awareness and build a safer, more responsible society.

According to Taiwan’s Ministry of Health and Welfare, reports of child sexual images exceeded 3,100 cases in 2024, representing a 5.7-fold increase compared to 2018. A nationwide survey also revealed a lifetime prevalence rate of 59.4% for digital sexual violence among people aged 18–74. Alarmingly, while many respondents said they would “only look,” nearly 30% admitted to forwarding, downloading, or requesting such content, further compounding the harm to victims. Speaking at the launch, Tsai-jung Kuo, Deputy Director of the Department of Protective Services, Ministry of Health and Welfare emphasized: “With the prevalence of digital platforms and AI technology, this issue urgently requires greater awareness and collective action. Preventing digital sexual violence demands cooperation between businesses, government, and the public to safeguard every user’s safety.” Ministry of Health and Welfare

“Every time an image is shared, the victim is harmed again. This is not an isolated incident—it is a form of violence that must be stopped through collective awareness and action,” said Yi-Ling Chen, Secretary General of ECPAT Taiwan. “Standing together today with government, corporate, and NGO partners gives us greater confidence to drive meaningful change. We hope this campaign inspires more people to say ‘Don’t Get On Board!’ in their daily lives—choosing to protect rather than harm.”

Jennifer Tang, CEO of Greater North Asia and Taiwan at Dentsu, added: “As a communications group, we deeply understand the far-reaching power of imagery. Through our expertise and influence, we aim to unite government, businesses, and civil society to make ‘Don’t Get On Board!’ a shared social commitment. By refusing to watch, download, or share—and encouraging others to do the same—we can all take the most powerful step toward protecting victims.”

The “Don’t Get On Board!” campaign officially runs from September 19 with a three-day exhibition open to the public. Ambassador Karen Hu encouraged the public to visit the official campaign site to learn more, sign the pledge, and take action to break the chain of harm—starting with themselves and inspiring others to choose not to “get on board.”