We get brands closer to people
At our core, we believe that every decision should be put through the lens of what it means for people. This guiding principle is the secret to our transformation from a small French media agency into a thriving global network. In today’s fast-paced world, modern businesses are built in media around people. We specialise in crafting media strategies that resonate with audiences, ensuring brands don’t just survive but truly thrive in the marketplace.
We combine the speed of technology with the art of empathy to make businesses go at the speed of people.
Carat is the force behind some of the brands you love.
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Cannes Lions 2026《Media Network of the Year》
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Years in business
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Experts
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Offices around the globe
Carat Services
Building the partnerships that matter
We always put the biggest challenges at the heart of how we design partnerships. We innovate to drive immediate performance and long-term transformation.
Connecting to the people that matter
We Identify and connect our clients with now and next growth audiences across 11+bn strategic and fast flowing data points.
Designing experiences that matter
The brands with the best experience win. We build brand ecosystems in media and beyond that transform how people experience that brand, setting new standards for others to follow.
Pioneering impact that matters
We leverage the impact of every dollar spent, innovating to deliver solutions that are better for business, better for people and better for society.
Our Insights
2026 Media Trends : Human Truths in the Algorithmic Era
Now in its 16th year, Dentsu’s annual Media Trends Report continues to explore the evolving media landscape and shifts in consumer behavior, providing forward-looking insights to inform industry strategy.
The 2026 report, “Human Truths in the Algorithmic Era,” focuses on three fundamental human needs—Simplification, Connection, and Meaningful Attention—and explores nine key media trends. It examines how brands can create genuine relevance and resonance in an increasingly saturated information environment through more meaningful content and connections.
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2026 Media Predictions Report : Designing for the Now and Next
2026 won’t be about more — it will be about better. After years of digital sprawl, consumers are done with chaos and are craving simplicity via integrated ecosystems that make life feel effortless.
In a world of algorithmic sameness, personality becomes the edge: Brands will win by adding wit, charm, and cultural texture to standardized formats. The future belongs to those who make media and technology feel human again.
In 2026, technology will accelerate, but human outcomes will define success. Carat leads with human insight — designing ecosystems and experiences that feel personal - to create an advantage for our brands.
Download the full report today and accelerate your brand's growth for 2026 below.
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