0
footfall uplift for those who saw OOH
0
footfall uplift for those who saw OOH and mobile
0
sales uplift in the 70 participating stores
Challenge
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
Solution
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
Result
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
Deliver the World Cup to Your Home
foodpanda Taiwan, the first time to collaborate with the worldwide top sports brand, adidas, to create omnichannel experiences. This collaboration with adidas leveraged the topic's relevancy and...
Hot Times Together
Pizza Hut spreads “Love & Peace” with pizza, so that Gen Z can have a beautiful world back.
TOWNACE Cultural Renaissance Trilogy
With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public.
The Zero Offense Pizza
Ring of April Fools’ Rounded Up Million Fans