![posterscope logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/fb020e5a-1423-4872-b1d1-b22fce876f4b/posterscope.png)
![Carat Logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/37e6384c-56e2-4ed3-ab3c-0ea23e672a51/CARAT.png)
![Isobar Logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/6ef512f1-55da-468c-af75-8101b133ad87/Isobar_Orange_RGB_72dpi.png)
![C&A logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/507f9a4d-914e-40e9-851a-c1afd6b1845d/C%26A%20Logo.png)
0
footfall uplift for those who saw OOH
0
footfall uplift for those who saw OOH and mobile
0
sales uplift in the 70 participating stores
Challenge
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
Solution
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
Result
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
TOWNACE Cultural Renaissance Trilogy
With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public.
Carrefour AI MemoCode
Cultural Heritage as Future Missions: AI Sparks Youth Engagement in Ghost Festival Tradition
Nice to Meat Free, Nice to Meet Tree
Turning data into visuals, transforming monotony into motivation. Innovating the meatless carbon reduction experience to make meatless eating actions more entertaining.
Community regeneration project“Welcome BAYk” Yuan Bay Rev...
We created a reality program, “Welcome BAYk”, to solve young population outflowed issue on Yuan Bay, packaged Yuan Bay as a meaningful tourist destination, created a business model for youth to ...