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Posterscope, Carat & Isobar: C&A

The Christmas Collection

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Carat Logo
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C&A logo

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footfall uplift for those who saw OOH

0

footfall uplift for those who saw OOH and mobile

0

sales uplift in the 70 participating stores

Challenge

C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.

Solution 

By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.

Result

The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH.

40% footfall uplift for those who saw OOH and mobile.

13% sales uplift in the 70 participating stores.

6.7% engagement rate (6x higher than the benchmark in retail).

Isobar

Isobar

Isobar Taiwan stands as a leading digital-first team, driving digital strategy and creativity in Chinese-speaking markets. Focused on integrating creativity, technology, and strategy, we deliver innovative business solutions, making us the trusted agency for many prominent brands. With expertise in marketing, creativity, AI technology, and CRM data, we provide seamless, end-to-end omnichannel solutions. Through digital transformation, we help clients achieve both brand and business growth.

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Carat

Carat

Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

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Posterscope

Posterscope

Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. Top clients include BT, Mondelēz, Diageo, Camelot and AB InBev. 

Find out more
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