Result

YouTube Works Award - The Brands as Creators

Solution​​

We parodied cultural elements Gen Z love: in a video game-like world, those kind-hearted anime characters who accompanied Gen Z throughout their childhood had suddenly gone bad! They all turned into villains and got violent toward their friends, and even took up weapons to cause havoc on this planet. All these absurdities were not just memes but reflections of the chaos the world was in.

With gaming engine capturing face expressions and voices in real time, our brand ambassador Pizza Man transformed into the advocator of peace and resolved violence and conflicts with pizza. Along with an original but full of 80s’ “We Are the World” vibe theme song, this MV was set out to deliver beauty and hope and to warm numerous hearts and stomachs!

Challenge​​

When it comes to pizza, it is no doubt the best ambassador of diversity, tolerance and fairness for it is the one food that is made for sharing and goes perfectly with all kinds of toppings. Gen Z are facing serious global issues such as environment pollutions, shortages of food and natural resources, human rights violations, discriminations…, and they are deeply saddened and disturbed for all these are making them feel that the world is full of unfairness and intolerance.  As a brand always stands with Gen Z, Pizza Hut will surely step up!