Eastern Taipei was once a cultural hotspot, but shifting consumer flows and store closures weakened its momentum. UNIQLO’s flagship reopening needed more than a launch campaign—it required a reason for people to return to the district.
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Achievement of performance objectives
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Number of visitors YoY
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customers think UNIQLO Taipei has a new feeling
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would visit Eastern Taipei more often because of UNIQLO Taipei
The Challenge
Before, Eastern Taipei used to lead Taiwan's popular culture. But in recent years, it has been submerged by the word "decline." How should UNIQLO counter the declining trend and reopen its flagship store?
The Solution
We believe only when the Eastside is better, everyone of us here will be better.
So, we visited small stores which still insisted on continuing the attitude of Eastern TP culture and united each other's power to make the beauty of this place to be seen again. Then we linked up stores around the Eastern Taipei shopping area and planned three major lifestyle maps. And grouped together the small stores into cultural alliances to attract people to rediscover the place together.
The Results
- Achievement of performance objectives 105%
- Number of visitors YoY 220%
- 97% customers think UNIQLO Taipei has a new feeling. 91% would visit Eastern Taipei more often because of UNIQLO Taipei
Innovating to Impact
We expanded a single-store opening into a community collaboration model—linking local shops into curated routes that helped revive district traffic and pride, while building sustainable momentum beyond the launch period.
Awards Won
- 4A Creative Awards – Merit
- DAwards – Sliver
- Excellence Agency & Advertiser of the Year – Sliver
- Campaign Brief The Work – 3x ACCEPTANCES
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