Dentsu Group has released "2025 Media Trends: The Year of Influence," providing an in-depth analysis of the transformation shaping the media industry in 2025. The report highlights how the rapidly evolving media landscape is ushering in a new era dominated by algorithms, making media consumption more precise, directly purchasable, and performance-traceable.
In this "Algorithm Era," the report focuses on four key trends: the tangible impact of artificial intelligence (AI), the scalability of storytelling, the pursuit of quality, and the imbalance in resource allocation. AI is expected to significantly reshape how brands interact with consumers, creating “millions of micro-moments.” However, it may also reinforce the filter bubble effect, where users are only exposed to content they already favor. For brands looking to stand out in this environment while winning consumer preference, the best strategy is to surprise audiences and seamlessly integrate across various media channels, delivering a cohesive and unique experience.
