0
increase of female artists streamed through Spotify
0
people driven to the Equalizer experience with over 193,000 playlists created
0
increase in people believing Smirnoff makes a difference to gender bias in music
Challenge
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Solution
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences.
A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
Result
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
+52% increase of female artists streamed through Spotify.
+604,000 people driven to the Equalizer experience with over 193,000 playlists created.
+113% increase in people believing Smirnoff makes a difference to gender bias in music.
Pizza Hut 逗陣Hot台味 MV
與在地人氣饒舌團體合作歌曲與MV，表現必勝客品牌Hot台味精神
中國信託家無常
呼應品牌精神 -「We are family」，以復刻台灣 50 年故事的品牌影片為核心，同步發動媒體、新聞議題、社群KOL ，獲得更多元的關注與認同，顯著提升品牌好感。
屈臣氏超越 Googld Ads 的 DataFeed+ ！
幫助客戶打破 Google Ads 廣告系統限制，建立自動化的 DataFeed+ 系統工具，自動化將商品分組，對症下藥，有效分配預算，使各層級商品能即時調整並優化，帶來相對應的轉換率及流量。
凌華科技解析消費者意圖，用關鍵字搜尋找到目標客戶
如何透過關鍵字搜尋，幫助台灣第二大工業電腦產業 ADLINK 凌華科技，打破過去透過實體展覽開發潛在客戶的模式，提升市場的品牌知名度，找到潛在目標客戶、提升轉換率。
VOLVO品牌娛樂行銷專案《我的 VOLVO 怎麼那麼可愛》、《 今天來個 VOLVO GO 》
我們為客戶Volvo打造的第一個品牌娛樂內容，透過兩系列、共四集的節目，分別提供顧客和客戶銷售顧問了解與販售車款最好的工具，解決了客戶面臨疫情下顧客無法到展間賞車的問題。
Yahoo 行銷大無畏
以”妖魔橫行”比喻未來Cookieless的行銷亂象，全方位激發行銷人危機感
跑步廣告衣
讓全台500萬跑者，穿上跑步廣告衣，成為移動式數位新媒體
朱銘美術館來嗑藝術季！
一個不能吃的便當創造超過700萬的媒體聲量
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把廣告打造成一款簡短好玩的手遊，讓大家輕鬆有趣體驗全產品旅程
NISSAN ALL NEW SENTRA新車上市
透過「娛樂話題」吸引消費者關注，同時強化「通路」佈局搶先接觸潛在車主! NISSAN ALL NEW SENTRA成功於暑假旺季期間牽制競品，預售接單為目標的1.5倍，2020年上市首月交車量竄升至國產轎車Top 2銷售量。
信義房屋信任幸福系列
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屈臣氏佳議員事件簿
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富邦人壽．翻轉「心」視界
用「心」看，台灣就沒有偏鄉！
透過「翻轉」手勢，將偏鄉的刻板印象翻轉成在地的美好。
TEST: 測試
測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
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Isobar: Aeronaut
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dentsu X: Sberbank
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