Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • 首頁
  • 關於我們
    • 電通行銷傳播集團
    • 品牌介紹
    • 永續發展
    • 台灣管理團隊
  • 案例作品
  • 電通智庫
    • 趨勢報告
    • 決策智慧
  • 最新消息
  • 加入電通
  • 聯絡我們

Fetch: Telegraph Media Group

News personalisation at a grand scale

Fetch logo
The Telegraph logo

0

engaged users in less than three months

0

visitors returned to the site 15% more frequently 

0

users spend nine minutes on average on the site

Challenge

The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.
Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading. 

Solution

Fetch used the wealth of data from across subject areas as wide as news, finance and travel as the fuel to drive a more personal reading experience with the audience.

Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.

Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products. 

Result

3.2m engaged users in less than three months.

People spend nine minutes on average on the site.

Visitors returned to the site 15% more frequently.

Fetch

Fetch is a global agency built for digital economy brands. Delivering digital media and advertising services since 2009, Fetch has found over 390 million new customers and driven 46 billion engagements globally. Fetch works with some of the world’s most pioneering brands including Facebook, Hulu, Mozilla, Lululemon and Apple Music.

Consistently listed as a top digital agency, Fetch works across digital, mobile, paid social, display, search, creative and mobile marketing.

Find out more

陪你瘋足球

藉由四年一度世界盃瘋朝,foodpanda與adidas攜手合作,創造嶄新的全渠道世足觀賽體驗

閱讀更多

就愛逗陣HOT

必勝客用比薩散播「愛與和平」,讓GenZ的世界再次回歸美好。

閱讀更多

零傷害比薩

必勝客推出只有一圈餅皮的零傷害比薩,在愚人節創造百萬圈粉之路。

閱讀更多

TOWNACE 文藝復興三部曲

以「新在地」的思維,載著逐漸消失的傳統戲曲,進入大眾的生活

閱讀更多

政策

  • 隱私權聲明
  • Cookies 政策
  • 反賄反腐政策
  • 行為準則

聯絡我們

社群連結

  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.