Challenge
There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars.
The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet.
General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.
Solution
7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.
Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.
Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth.
To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.
Result
This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.
140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.
Pizza Hut 逗陣Hot台味 MV
與在地人氣饒舌團體合作歌曲與MV，表現必勝客品牌Hot台味精神
中國信託家無常
呼應品牌精神 -「We are family」，以復刻台灣 50 年故事的品牌影片為核心，同步發動媒體、新聞議題、社群KOL ，獲得更多元的關注與認同，顯著提升品牌好感。
屈臣氏超越 Googld Ads 的 DataFeed+ ！
幫助客戶打破 Google Ads 廣告系統限制，建立自動化的 DataFeed+ 系統工具，自動化將商品分組，對症下藥，有效分配預算，使各層級商品能即時調整並優化，帶來相對應的轉換率及流量。
凌華科技解析消費者意圖，用關鍵字搜尋找到目標客戶
如何透過關鍵字搜尋，幫助台灣第二大工業電腦產業 ADLINK 凌華科技，打破過去透過實體展覽開發潛在客戶的模式，提升市場的品牌知名度，找到潛在目標客戶、提升轉換率。
VOLVO品牌娛樂行銷專案《我的 VOLVO 怎麼那麼可愛》、《 今天來個 VOLVO GO 》
我們為客戶Volvo打造的第一個品牌娛樂內容，透過兩系列、共四集的節目，分別提供顧客和客戶銷售顧問了解與販售車款最好的工具，解決了客戶面臨疫情下顧客無法到展間賞車的問題。
Yahoo 行銷大無畏
以”妖魔橫行”比喻未來Cookieless的行銷亂象，全方位激發行銷人危機感
跑步廣告衣
讓全台500萬跑者，穿上跑步廣告衣，成為移動式數位新媒體
朱銘美術館來嗑藝術季！
一個不能吃的便當創造超過700萬的媒體聲量
安麗紐崔萊植萃追溯之旅
把廣告打造成一款簡短好玩的手遊，讓大家輕鬆有趣體驗全產品旅程
NISSAN ALL NEW SENTRA新車上市
透過「娛樂話題」吸引消費者關注，同時強化「通路」佈局搶先接觸潛在車主! NISSAN ALL NEW SENTRA成功於暑假旺季期間牽制競品，預售接單為目標的1.5倍，2020年上市首月交車量竄升至國產轎車Top 2銷售量。
信義房屋信任幸福系列
跟著男女主角經歷從「疑婚」到「生子」的信任危機，再重拾信任。
屈臣氏佳議員事件簿
透過諧音的方式《加一元=佳議員》讓消費者更能輕鬆理解且印象深刻 。
富邦人壽．翻轉「心」視界
用「心」看，台灣就沒有偏鄉！
透過「翻轉」手勢，將偏鄉的刻板印象翻轉成在地的美好。
TEST: 測試
測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試測試
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.