Jaime López-Francos assumed the role of CEO for dentsu in Spain and Portugal in November 2023. In this capacity, he oversees the strategic direction and operational coordination of prominent brands within the foremost communication in the region, including Carat, iProspect, dentsu X, Dentsu Creative, Merkle, Omega CRM, and Mediasal. His primary focus is on spearheading strategies to push clients’ growth.
With a broad of experience in talent management and team development, López-Francos has been an integral part of the organization since 2013. His journey began when Aegis Media, now part of dentsu, acquired Ymedia (now iProspect), a media agency he founded in 2006 and led with distinction. In 2019, he ascended to the role of President of dentsu Media & Performance, overseeing the group's media and performance brands in the region.
In his new executive position, López-Francos remains committed to reinforcing dentsu's leadership by steering the company towards a more integrated model. His core objectives include an unwavering dedication to delivering value for clients, nurturing the best talent in the market, and fostering seamless integration of capabilities.