Mariano Di Benedetto re-joined dentsu as dentsu CEO, Southern Europe, MENA, Turkey in March 2023. In his position, he leads the SEMENAT cluster in EMEA and works in partnership with the leadership in these markets.
Mariano has more than two decades of experience in the marketing and advertising industry, with 12 years of his career being part of dentsu.
While previously at dentsu, he held leadership roles such as CEO, iProspect Italy and Chief Digital Officer, Dentsu Aegis Network. A key highlight from this time was launching iProspect, the first Italian digital performance agency, to build a strong foundation driving growth and digital performance marketing in Italy.
Since then, he has worked with Facebook (now Meta) as Director of Agencies & Business Partners, Italy and most recently with The Trade Desk as General Manager, Italy.
In his most recent roles, he has been recognized for significantly contributing to an evolutionary leap for the industry towards more open, accessible, transparent and customizable advertising. The cutting-edge technologies and solutions that he and his team have introduced in Italy make it possible today for companies to build and maintain brand-safe and privacy-first relationships with consumers.