Matt Kitcherside
CEO, TAG EMEA
Matt joined Tag as CEO, EMEA in November 2025, overseeing a team of 400+ production specialists across eight markets. He is responsible for the strategic direction of Tag in EMEA and driving growth and effectiveness for its clients through innovative tech-enabled production solutions.
Matt brings nearly 30 years experience in creative production and previously headed up the UK and subsequently the EMEA region for Hogarth (now WPP Production).
Matt is client-focused and has previously led global clients including Dyson, KraftHeinz, BAT, Coca-Cola, Kellogg’s and Colgate-Palmolive. Matt began his career working client-side in a number of marketing roles at Hewlett-Packard and Compaq.
