Wimpy is mostly famous and known for their sit-down experience.
With the impact of COVID- 19, the restrictions and regulations around sit down restaurants we needed to create a piece of communication that was relevant to our current situation and promote the latest Burger deal from Wimpy.
We created a scenario that was relevant to the current COVID-19 lockdown circumstances, showcasing a young man working from home.
Recently launched campaign, results are not available as yet.
About the campaign
The campaign showcases a young man working from home due to COVID-19.
The story aimed to bring relevance and humour to the consumer during the current COVID-19 climate by building on a well-loved story of the brand.
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