

0
impressions served
0
app installs
0
lift in revenue baseline for Udemy
0
website clicks
Challenge
MultiChoice teamed up with Udemy to empower customers across Africa with skills advancement and development opportunities.
This represented a new partnership opportunity whereby both DStv and Udemy would benefit from communicating their respective interest and investment towards education, while driving awareness of the association between the two brands.
We had to find a way to communicate that this fitting collaboration will serve customers with a passion for learning. We also understood that this was an exploratory exercise, where no established benchmarks existed yet.
Our challenge was threefold:
- To drive an increase in DStv and GOtv Awareness
- To drive website traffic
- To drive Udemy course sign-ups
Solution
Considering a vast African footprint, digital proved the best medium for communication, and messaging was delivered across Search, Facebook & Instagram, YouTube and Programmatic platforms.
The campaign aimed at generating high reach while driving clicks through to the brand-owned landing page.
Messaging was simple, highlighting the mobile learning opportunities and driving excitement for the new partnership between Udemy and MultiChoice. It encouraged consumers to read more about the initiative at the provided link.
Results
The campaign provided the ideal benchmarking opportunity for observing general appetite for this kind of content across the target audience.
- +520M Impressions served
- 31% lift in revenue baseline for Udemy
- +2M Website Clicks
- +2.5M Unique Website Visits
- 1021 App Installs
About the Campaign
In a move to empower customers across the continent with impactful and functional skills, Africa’s leading entertainment provider, MultiChoice, partnered with Udemy, a global leader in online learning, to provide access to thousands of high-quality courses to enable MultiChoice customers to invest in their personal and professional development.
While their respective platforms are distinct, MultiChoice and Udemy have a shared mission of providing a vast range of accessible content which enriches the lives of a broad audience with diverse interests and needs.
This fitting collaboration will serve customers with a passion for learning.


“We’re very excited to partner with an innovative and purposeful platform like Udemy, especially as the world shifts to an online learning future. We are constantly seeking ways to enrich and progress the lives of our valued customers and tapping into learning and development is a natural next step.”Fhulufhelo Badugela, Chief Executive Officer of MultiChoice Africa
DENTSU CREATIVE SA: 1st For Women Safety
DENTSU CREATIVE was briefed to entrench 1st for Women's “fearless” positioning and developed a campaign that highlights how FFW is the only insurance brand that fights for women’s safety. Becaus...
iProspect SA: MultiChoice teams up with Udemy
In a move to empower customers across the continent with impactful and functional skills, Africa’s leading entertainment provider, MultiChoice, partnered with Udemy, a global leader in online le...
iProspect SA: The SuperSport App Experience
iProspect was tasked to launch the impressive SuperSport app experience to eagerly awaiting African audiences. They embarked on a launch strategy to target their key regions of South Africa, Nig...
Red Star SA: SOL - Taste the Sun
After Sol launched the Sun as their ‘brand ambassador’, digital out-of-home creative was updated in real-time with appropriate brand messaging, triggered by key weather changes.
iProspect SA: You Belong; The Fragrance by Brutal Fruit
This is a story of differentiation, to showcase Brutal Fruit as a brand of distinction, by delivering deeper brand meaning & value.
Brutal Fruit chose to dial up their sophistication ...
iProspect SA: Santam TV Integration into Kings of Joburg
Where Content and Technology powerfully intersect, this is where we connect.
In a first for South Africa, we plugged Santam into the critically acclaimed Netflix original TV series, crea...
Carat SA : Absa Snapchat Artificial Reality Game
A bespoke Snapchat game designed to demonstrate how Absa makes your money go further by teaching younger consumers the value of good banking practices.
Carat SA: NIVEA Perfect & Radiant #RoutineRoutine
NIVEA joined forces with award-winning musician, Sho Madjozi to create a truly interactive participation platform that created authentic, two-way communication between the brand and their younge...
Posterscope Kenya - The Travelling Stand-up Case Study
The Safaricom Let’s Keep Going Campaign was launched in a bid to improve Safaricom’s brand NPS.
Red Star: Heineken - When You Drive Never Drink
Heineken has prioritized leading the conversation about drunk driving to make a difference. They aim to change the drinking and driving behaviour in SA by disrupting key moments associated with ...
Carat SSA – Malta Guinness- Maltavator show
A Pan-African mind and body challenge was created to enable consumers to Fuel their Greatness through a game show.
Vizeum SA: Sanlam Conspicuous Saving
In National Savings Month, Sanlam challenged two key SA celebrities to twist their VIP lifestyles.
DENTSU CREATIVE SA: Wimpy Summer Promotion
Using culturally nuanced South African truths, DENTSU CREATIVE SA created a campaign that delivered results that were 62% above target for the Wimpy brand over the aggressively competitive festi...
DENTSU CREATIVE SA: Wimpy's Gogo Zoom Call
The campaign aims to position Wimpy in the minds of the consumer not just as a sit-down restaurant but also as take away and delivery offering. It builds on an existing well-loved story of the b...
DENTSU CREATIVE SA: 1st for Women Fearless campaign
Fear is part of life, and it has its uses. BUT it should never dominate or hold us back.
With the tangible and emotional support of 1st for Women's (FFW) products and inspiration, women ...
DENTSU CREATIVE SA: Wimpy Grill Up Fill Up Promotion
By tapping into rich cultural and societal insights, a traditional burger and breakfast joint strongly associated with older white consumers sold an unprecedented number of grills to an emergin...
DENTSU CREATIVE SA: ER24 ‘Save a Number’
To get people to save the ER24 contact number we conceptualised a campaign around the idea of someone talking to you from within your phone. This ‘someone’ was a random contact we suggested be r...
DENTSU CREATIVE SA: 1st for Women 16 Days of Light
Gender-Based Violence is a dark subject. For 16 days, we brought it into the light, projecting tributes in light onto some of the darkest places in South Africa - the actual locations of femicid...
Isobar Nigeria
Budweiser – King’s Stitch
Creating a platform to encourage young people ditch societal stereotypes and find their voice amidst society’s confinement.
Dare Create Nigeria: Lucozade Masterbrand Campaign
Reshaping the Lucozade brand narrative through a 360-Campaign