Communication messages in the Kenyan financial industry were complex and lacked immediate relevance with Millennials. Whom expect a highlight engaging, intuitive approach across all digital touch points. We set out to position ICEA LION as the aggregator of conversations about life choices and aspirations for Millennials.
We found that the biggest obstacle for the youth in achieving their dreams is a lack of investing in self.
We created Back Your Future, a 360 campaign that showed ICEA LION’s belief in human potential. We built a microsite for the Kenyan youth to access tailored content that helps them achieve their dreams and aspirations.
- 1m + Social impressions
- 200,000 Website Views
- 100,000 + Social Engagements
About the campaign
An integrated digital campaign that communicated one thing; ICEA LION’s belief in the power of human potential. In partnership with ICEA LION, we invested in tailored financial content to show the audience how to grow and protect their wealth.
A collaborative effort between Isobar, iProspect and Posterscpoe, we positioned ICEA LION as an innovative and relevant brand for Millennials.
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