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Icea Lion Logo


KES in business value delivered 


unique reach on digital


website visits


social video views


Kenyan travellers tend to plan for everything before departing on a trip, except travel insurance. We set out to deliver a 360-campaign aimed at helping travellers focus more on the joys of travel by making it more convenient to access travel insurance from anywhere.


Our audience used search engines to look up information on their destination before departing on their trip. Which gave us the perfect opportunity to create a key word search campaign linked to ICEA LION’s travel insurance.  


We took a seasoned traveller “Msafiri” and taught him 8 different languages to show our audience how far ICEA LION would go to cover them. Whenever someone search for something on I.e. China, they would be served a timely and hilarious ad from us about the misadventures that can happen on their trip.

  • KES 7M Business Value Delivered
  • 1M Unique reach on digital
  • 100,000+ Websites visits
  • 230,000 + Social video views 

About the campaign

A digitally led 360 campaign that took consumers on the many and funny travel misadventures that can happen on a trip through a timely key word search campaign.

A collaborative effort between Isobar, iProspect and Posterscope, we married creativity and a data led approach to meet ICEA LION’s objective of breaking through the cluttered industry and increasing sales for their innovative travel insurance product. 

Isobar Kenya

Solving complex business challenges through digital marketing, ecosystems and products. Isobar is a global digital agency that delivers experience-led transformation that drives digital strength and brand loyalty.

Based in Nairobi, Isobar in Kenya is one of the fastest growing teams in the network. Having delivered work for local clients including P&G, Mondelez, Safaricom, Absa, ICEA, Darling and Masoko. The 40 strong team have also been instrumental in the delivery of the latest global campaign for Malaria No More, in partnership with Dentsu. The team is known for its creative credentials and polished digital craft and have just won agency of the year at the APA Loeries.

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