KES in business value delivered
unique reach on digital
social video views
Kenyan travellers tend to plan for everything before departing on a trip, except travel insurance. We set out to deliver a 360-campaign aimed at helping travellers focus more on the joys of travel by making it more convenient to access travel insurance from anywhere.
Our audience used search engines to look up information on their destination before departing on their trip. Which gave us the perfect opportunity to create a key word search campaign linked to ICEA LION’s travel insurance.
We took a seasoned traveller “Msafiri” and taught him 8 different languages to show our audience how far ICEA LION would go to cover them. Whenever someone search for something on I.e. China, they would be served a timely and hilarious ad from us about the misadventures that can happen on their trip.
- KES 7M Business Value Delivered
- 1M Unique reach on digital
- 100,000+ Websites visits
- 230,000 + Social video views
About the campaign
A digitally led 360 campaign that took consumers on the many and funny travel misadventures that can happen on a trip through a timely key word search campaign.
A collaborative effort between Isobar, iProspect and Posterscope, we married creativity and a data led approach to meet ICEA LION’s objective of breaking through the cluttered industry and increasing sales for their innovative travel insurance product.
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