Posterscope logo


Passengers entertained Reach 


Views Impressions


Impressions Video Plays


Post Engagements & Reactions


Covid-19 has placed serious stress points upon Kenyan citizens. This has left the population feeling, very worried and in some cases, Helpless, placing people at an all-time low. The stresses include job and income insecurity, Health and wellbeing, Stress, Children’s education Our agencies came together to unpack the stresses and how exactly we could best demonstrate the brand's loyalty and support to our customers across the country.


In order to create a connection with our audiences during this difficult time, we let them be the storytellers of their experiences. To elevate their word of mouth and essentially empower the people behind the phone numbers. For a moment to forget about the brand and focus on what it means to millions of people across the country because there was nothing meaningful in promoting a product but the power lies in keeping the people moving. 


  • 2 Million Passengers entertained Reach
  •  Over 1.6M views Impressions 
  • 3.7M Impressions Video Plays 
  • 758000 Post Engagements & Reactions - 150,000

About the campaign 

Laughter has a way of making one forget all the challenges they have. A surprise stand-up comedy with Kenya’s top comedian disguised as a conductor/preacher on the city hoppers to entertain and engage the commuters give free bus rides in a bid to cheer and engage with our audiences when morale and general outlook of life was low amidst the pandemic. 

"Our goal was to drive NPS for our brand and we briefed the agency to come up with personalised solutions that would resonate with our audiences amidst the pandemic."
Stuti Ahuja, Brand Manager, Safaricom.

Posterscope South Africa

Posterscope delivers integrated Out-of-Home communications solutions with digital at its heart.

Established in the UK in 1982, Posterscope is the world’s largest Out-of-Home (OOH) Communications agency. Having been at the cutting edge of South African OOH since 2007, our footprint now reaches beyond Cape Town and Johannesburg with Nairobi serving the East Africa region and Lagos serving West Africa.

Forever committed to growing the value of the OOH industry, we’re driving innovation in the medium and entrenching its relevance for advertisers on the continent, positioning Posterscope as an influential player in the industry. We are the location experts and intimately understand what people think, feel and do outside of their homes. We translate this understanding into compelling, creative, quantifiable Out-of-Home solutions which make a meaningful difference to our clients’ businesses. Posterscope delivers integrated OOH communications solutions with digital at the heart. Leveraging our partnerships with OOH media owners and our proprietary tools, we drive innovation and deliver clear strategic direction for the role and impact of OOH.

From Strategy, Planning, Buying, Implementation and Production of OOH media, we put a massive variety of brands into the lives of Africans across the continent.

Find out more