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social reach


influencers engaged


DOOH boards nationwide


monthly reach


Cut through the brand clutter experienced by smaller brands on social environments. Be distinguishable and differentiate the brand from its competitors across multiple media channels.


Utilise pre selected relevant micro influencers to create native content and Instagram social posts to promote their “Sunshine Moment” with a Sol.We then amplified key posts created by influencers on key digital out of home sites and tagged the billboard with the appropriate handle.This drove incremental reach through extended ATL mediums by repurposing digitally created content on “big brand” environments such as out of home


The use of a variety of social influencers was vital for a low awareness brand like Sol – It broke through the social clutter that some smaller brands experience due to smaller budgets Amplification on DOOH extended incremental reach outside of digital and incentivised the Influencers to create great pieces of content. The video was the preference in terms of content by loyal audiences generating the 14% engagement rate.

About the campaign

Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. Drinking a Sol beer feels like a ray of sunshine, light and easy. Perfect for sharing with friends on a sunny day.” Based on this we wanted to encourage consumers to engage with the brand. To achieve this we selected micro-influencers based on their interests and showcased their SUNSHINE MOMENT on social media. The best posts were then selected and shared on various digital sites for consumers to see and encourage them to share their own SUNSHINE MOMENTS with SOL to stand a chance to be seen on a digital board.

Other agencies involved: The Odd Number and Indahash 

Posterscope South Africa

Posterscope delivers integrated Out-of-Home communications solutions with digital at its heart.

Established in the UK in 1982, Posterscope is the world’s largest Out-of-Home (OOH) Communications agency. Having been at the cutting edge of South African OOH since 2007, our footprint now reaches beyond Cape Town and Johannesburg with Nairobi serving the East Africa region and Lagos serving West Africa.

Forever committed to growing the value of the OOH industry, we’re driving innovation in the medium and entrenching its relevance for advertisers on the continent, positioning Posterscope as an influential player in the industry. We are the location experts and intimately understand what people think, feel and do outside of their homes. We translate this understanding into compelling, creative, quantifiable Out-of-Home solutions which make a meaningful difference to our clients’ businesses. Posterscope delivers integrated OOH communications solutions with digital at the heart. Leveraging our partnerships with OOH media owners and our proprietary tools, we drive innovation and deliver clear strategic direction for the role and impact of OOH.

From Strategy, Planning, Buying, Implementation and Production of OOH media, we put a massive variety of brands into the lives of Africans across the continent.

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