The network designed for what's next

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Dentsu Ad Spend Forecast 2023

Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 markets globally, now anticipates US$713.6 billion will be spent worldwide in this December forecast, which also looks ahead to 2025.

As the world enters a period of economic downturn, rising inflation and interest rates, advertising spending is still growing, but the growth is slowing down.  The trend to digital spend is continuing, from 55.3% in 2022, to 58.2% in 2024, and new categories within digital, notably Retail Media, showing the biggest increases.

Download the latest report to see all the global, regional and sector specific data, as well as explore some of the key factors impacting ad spend shift.  The report also looks at the growing importance of sustainability within media, recognising our industry’s scale and influence in changing behaviour and perceptions.

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2023 Global Ad Spend Forecast