Emma Monk

Craft Director at Posterscope

As we celebrate five years of Dentsu Aegis Network, we hear from the people who have been here since day one about their personal journeys and what they’re looking forward to in the future.

We spoke to Emma Monk, Craft Director at Posterscope, about her experience over the last five years.

Tell us a little about your journey at Dentsu Aegis Network since its foundation in 2013…

I have worked at Posterscope for 14 years. When the network started in 2013 I was working in the investment team at Posterscope.

However, for the last 12 months I have been the Craft Director and helped head up the team. This was a new team to Posterscope that has flourished over this period

Having been a member of the network since Day 1, which have been the biggest milestones for you?

My biggest milestone has been to challenge myself in being part of a new team within the Network. Developing new skills and responsibilities whilst on the job has been a steep and challenging learning curve but I have enjoyed the journey.

What are you most proud of?

As I work in a newly created team at Posterscope, there was a lot of work to be done. I have helped create new processes, new ways of working, new training for a team of 10 and have nurtured and enhanced/developed the knowledge of this team to ensure that they are ready and at their full potential before moving on to other teams within the network. This will not only help to benefit the individuals but will benefit and enhance the business - something that I am hugely proud of.

What do you think are the key challenges & opportunities that lie ahead for our industry?

Maintaining a market lead and moving with the times. In an era where digital is leading the way, as a brand we need to ensure that we’re not only moving with the times but we also need to be ahead to continue to maintain and win business. We need to work harder to ensure clients that invest in us continue to do so and ensure this is the best thing to do for their brands.

Why is DAN best positioned to win over the next 5 years?

I foresee DAN continuing to embrace the Digital Economy. I believe investment into companies who lead in this will be of a massive asset to DAN and in turn will help us retain and win new business.

What are you most excited about when it comes to the future of DAN?

There has been a shift over the last few years with senior management investing time and money in their staff — ensuring women are being treated fairly, underlining the need for agile working, increasing paternity leave for dads, to name just a few. With this modern way of working it creates a sense of passion towards employees and I look forward to what the future may bring.