Make a Wish Brasil make dreams real for children from 3 to 18 years of age with diseases that put their lives at risk. They have partnerships and volunteers that make these dreams possible. In 40 years of history, more than 2600 dreams have been fulfilled. The achievement of a dream helps children to overcome their limitations, families to overcome anxiety and whole communities to experience joy.
Dentsu was part of this story with the fulfillment of 10 dreams and more than 10 partnerships with suppliers. To make each dream come true, the volunteers had to understand what was that child’s big dream, to then idealize the actions of the dream and be able to raise the money necessary to make it happen.