Dentsu announces new headquarters in São Paulo
São Paulo, August 14, 2023 - Dentsu Brasil has a new home and presents its new headquarters located on the 11th. Floor of the Faria Lima Plaza building in São Paulo. Designed to meet the hybrid work model adopted by the group globally, the space, co-created by dentsu with the architects...
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Dentsu announces AI Playground LATAM with 100 ai tools to...
Sao Paulo, July 26th, 2023 - Dentsu announces today the launch of AI Playground across Latin America, a set of customized solutions that uses emerging technologies in combined and integrated ways w...
RECOGNITION
For the third time dentsu Brasil receives the Top Employe...
The certification evaluates HR strategies and analyzes data such as remuneration, benefits, culture, learning and development Sao Paulo, January 2022 - For another consecutive year, dentsu Internat...Relevance of CMOs grows in the business race in 2021
Dentsu study points to retraction in marketing investments and emergence of a new leadership model The world's marketing leaders were challenged to react and follow the demands created by the pand...The Forrester Wave: Adobe Implementation Services, Q2 2020
Dentsu is proud to be named a Leader in The Forrester Wave: Adobe Implementation Services, Q2 2020. Specifically, the Forrest Wave report awards Dentsu the highest scores possible in customer exper...The Reality of Recovery: A Post COVID-19 World
From April 15, 2020 to April 30, 2020, Dentsu Aegis Network collected responses from 701 clients across 36 markets to take a deeper look at how the COVID-19 pandemic has impacted their business pla...Dentsu Aegis Network presents dentsumcgarrybowen
Dentsu Aegis strengthens global creative offering with launch of dentsumcgarrybowen Combining the creative power of mcgarrybowen in the West and Dentsu in the East, dentsumcgarrybowen becomes an un...Wendy Clark vows to bring fervour to hot seat at Dentsu
Wendy Clark, Dentsu Aegis Network's incoming global CEO, has plenty of client and creative experience, gained from Coca-Cola and DDB respectively. But what will she bring to the Japanese media gian...Wendy Clark Appointed as Global CEO, Dentsu Aegis Network
Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN). Wendy brings unparalleled experience with significant client-side leadership roles alongside running global agency network. Th...DAN study points to "new normal" in the Chinese market
One of the feelings of the Brazilian market at this moment is to understand how China and its advertising sector are reacting after Coronavirus hit the heart of the country, causing deaths and impa...Dentsu Aegis Network Brasil certified by Top Employers In...
The company is now part of the select group of national and multinational companies with the best HR policies in the country. It’s the only one in the communication industry. For the first time, D...In Brazil, media buying will grow almost 9%
Advertising investment in Brazil is expected to grow by almost 9% in 2020, according to the most recent survey "Global Ad Spend Forecasts", by the DAN group, which takes into account investment rep...“Today the owner is the consumer”
Julio Castellanos has built a global career in Marketing and Communications. He was once an entrepreneur (he was a partner in an independent Hispanic marketing agency in Los Angeles), but he also h...Eduardo Bicudo's first move at DAN is iProspect
IProspect, a full performance marketing agency present in 56 countries, has a new CEO in the Brazilian market. It is the executive Marcelo Petercem Ramos, who takes the place left vacant with the d...
News
Eduardo Bicudo wants to take DAN to a new level of advert...
Executive Eduardo Bicudo started managing DAN (Dentsu Aegis NetWork) last week. He brought together the leaders of 14 Japanese holding companies in the country, which have 1,200 employees, includin...Dentsu Aegis Network Announces Eduardo Bicudo as CEO in B...
São Paulo, November 7th - Dentsu Aegis Network has announced Eduardo Bicudo as the new leader of its Brazilian operation, effective immediately. Bicudo’s mission is to drive Dentsu’s long-term sust...
Events
MaxiMedia Panel: Social Impact as Brands KPI
Leading brands understand that the purpose of positively impacting society must be a business outcome. And your ark, how has this stakeholder been treated? Here are examples where business and soci...
Social Impact
#TheFutureIsCalling
Nick Brien, CEO DAN Americas, signed the #TheFutureIsCalling commitment. Every day, communications companies create messages with the power to shape culture. It's our responsibility to be part of t...Propmark: CMOs challenge to catalyze innovation and foste...
In this week's PROPMARK cover story, Julio Castellanos, CEO Latam, spoke about the challenges of CMOs and our global CMO Survey 2019 survey.Isobar and Estadao launch first digital programmatic adve...
Through QR Code, the ad brings promotional content from McDonald's, Burger King and Subway networks, with personalized offer by profile, time and geolocation of the reader.
Study
DAN Group survey with 1,000 CMOs reveals its challenges i...
One of the findings of the study is that, with short-term pressures and budget reductions, CMOs are shifting their focus to make digital transformation happen. Eight out of ten respondents recogni...
Society
Love and Sex in the Digital Age: the most complete x-ray ...
With the evolution of technologies and the sophistication of data use, dating applications, porn sites and sex toys attract more and more customers, presenting a series of business opportunities fo...
Social Impact
DAN launches talent attraction program to include, train ...
Entitled ITO - Inclusion, Training and Opportunity - the initiative aims to train professionals to work with technology and media concepts, while reinforcing Dentsu Aegis Network's commitment to so...
Study
Digital is a lever for female entrepreneurship in Latin A...
Unprecedented research by Dentsu Aegis Network reveals that most Latin Americans consider technology fundamental to success; in Brazil, online sales are niche to be explored Latin American women w...Subscribe to news alerts
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