Pernod Ricard and Dentsu establish strategic partnership in Latin America
World leading wine and spirits group clusters its media account on Dentsu after a competitive bidding process.
Throughout its existence, Pernod Ricard has characterized by transformation and its ability to adapt to new situations, so taking a step further in its media strategy, it dec...
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RECOGNITION
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Social Impact
#TheFutureIsCalling
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Through QR Code, the ad brings promotional content from McDonald's, Burger King and Subway networks, with personalized offer by profile, time and geolocation of the reader.
Study
DAN Group survey with 1,000 CMOs reveals its challenges i...
One of the findings of the study is that, with short-term pressures and budget reductions, CMOs are shifting their focus to make digital transformation happen. Eight out of ten respondents recogni...
Society
Love and Sex in the Digital Age: the most complete x-ray ...
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Social Impact
DAN launches talent attraction program to include, train ...
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Study
Digital is a lever for female entrepreneurship in Latin A...
Unprecedented research by Dentsu Aegis Network reveals that most Latin Americans consider technology fundamental to success; in Brazil, online sales are niche to be explored Latin American women w...Subscribe to news alerts
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