To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

Forecasting the future post COVID-19: moving into a new normal

COVID 19
Published on:

The impact of coronavirus is being felt in China and across the world.  As China moves closer to containment, global cases are escalating, creating further damage to economic health. Two  months on from the start of the outbreak we’ve assessed the impact so far, from the government response, how various industries are facing the disruption and how consumer behaviour is changing.  

We also wanted to take a deeper look at how marketers in China are responding to the epidemic, the impact it’s having on their business plans and their responses to such an unprecedented situation. 

Our survey ran between 28 February to the 03 March, capturing the perspective of 155 senior marketers and client leads from across Dentsu Aegis Network China.

Forecasting the impact for the rest of 2020 remains fluid but our findings to date demonstrate the continued resilance of Chinese consumers and marketers as they deal with the new normal of the COVID-19.

Download

Our latest thinking

Society

How can brands build a digital society that works for everyone?

Link to Society

Growth

How can brands master the growth dynamics of the digital economy?

Link to Growth

Consumer

How can brands keep pace with tomorrow’s digital consumer?

Link to Consumer

Technology

How can brands use emerging technology to deliver better marketing outcomes?

Link to Technology

Discover our work

See all of our work
See all of our work
Talk to us