more cost efficient than traditional campaigns
as many small business responses than traditional loan advertising campaigns
customers took out loans for businesses than from traditional loan campaigns
Retailers and service providers in Russian cities are often strangely located.
Only 20% of new ventures survive their first two years and data shows that infrastructure often doesn’t meet local needs.
Sberbank Neighborhoods was a campaign created to improve local communities by increasing the number of shops and services in local areas.
Sberbank used empty windows, billboards and geo-targeted online banners to ask locals which shops and services they wanted to see in their area.
These responses initiated a customised communications campaign targeting suitable existing businesses, as well as entrepreneurs wanting to launch new businesses, with offers for business loans.
The campaign ran hundreds of outdoor ads, more than 3,000 unique online banners and thousands of ads targeting small businesses. With each response the algorithm learnt to offer better choices for both locals and businesses.
The campaign generated nine times as many small business responses than traditional loan advertising campaigns.
Three times as many customers took out loans for business development than from traditional loan campaigns.
The campaign was 30% more efficient than traditional campaigns in terms of costs.
Sberbank has been approached by major Russian real estate developers to collaborate for better infrastructure planning in residential areas.
Dentsu: Canon Color Blind
Created by Dentsu Brasil, the initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum
Isobar: Budweiser EUA
Budweiser celebrates Jackie Robinson's 100th birthday with "Impact," a short film about the legacy of an American legend directed by Spike Lee.
Dentsu: Nissin Apology
Nissin President apologizes to Brazil: “Can't cook the perfect lamen”
mcgarrybowen: Hack the City
The documentary series presents a trajectory of personalities challenged to find solutions to existing problems in the city and solve the problems of technology.
mcgarrybowen: Hack the City
Documentary series presents the trajectory of personalities challenged to find solutions to existing problems in the city and solve them through technology.
isobar: News that matter
People use to click on any news just because have celebrities in it.
We use this fact to show that their click can be useful and help those who need it.
Hear Her Voice
An unprecedented study by Grupo DAN on the relationship between female entrepreneurship in Latin America and the strength of new technologies.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Collection of five books with inspiring accounts of five entrepreneurs who live and work on the outskirts of São Paulo (SP). The work is the result of a partnership between NBS SoMa - Social Mar...
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.