Dentsu: CupNoodles 26+1

To remove any curse and not link the festival name to these facts, make a reference and, after commenting on the social history of the number 27, Nissin decides to remake the entire content. Thus, the finished parts undergo adjustments “in haste” and receive tariffs and “patches” with the number changed to 26 + 1.

Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who, at age 27, have become stars on the stage of eternity. . The idea here was to play with the 26 + 1 Club and the “damn rock age”, but also to reinforce that we totally believe in this dialogue between brands and the public.