Forecasting the future post COVID-19: moving into a new normal

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The impact of coronavirus is being felt in China and across the world.  As China moves closer to containment, global cases are escalating, creating further damage to economic health. Two  months on from the start of the outbreak we’ve assessed the impact so far, from the government response, how various industries are facing the disruption and how consumer behaviour is changing.  

We also wanted to take a deeper look at how marketers in China are responding to the epidemic, the impact it’s having on their business plans and their responses to such an unprecedented situation. 

Our survey ran between 28 February to the 03 March, capturing the perspective of 155 senior marketers and client leads from across Dentsu Aegis Network China.

Forecasting the impact for the rest of 2020 remains fluid but our findings to date demonstrate the continued resilance of Chinese consumers and marketers as they deal with the new normal of the COVID-19.