Dentsu Aegis Network Acquires Global Mind
NEW YORK - Dentsu Aegis Network today announces the acquisition of the largest independent agency in Argentina, Global Mind. Headquartered in Buenos Aires, Global Mind will triple the headcount of iProspect in Argentina, while its second office in Miami will act as a launch pad for serving Latin American clients more broadly. Following the acquisition, Global Mind will align its operation with iProspect, the world’s leading performance marketing agency, strengthening the agency’s pan-regional reach and global network of 4,300 business performance specialists.
Founded in 2001, Global Mind is a full-service, cross-channel agency, offering online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services. The agency’s 120+ person team is split across offices in Buenos Aires and Miami serving numerous blue-chip clients including Netflix, Epson, Paypal, Tarjeta Naranja, Peugeot and Mercado Libre.
“As a key growth driver for the Americas, it’s no coincidence we’ve made three acquisitions in Latin America this year alone. Global Mind’s size, capabilities and leadership team will be critical in scaling Argentina as an important regional hub, allowing us to expand our best-in-class services and markedly accelerate our growth across the region,” said Julio Castellanos, CEO, Latin America, Dentsu Aegis Network.
Global Mind’s co-Founder and CEO Marcelo Montefiore will become CEO of iProspect Argentina, reporting into both Juan Pedro McCormack, CEO, DAN Argentina and Philippe Seignol, President of iProspect, Latin America.
“Joining Dentsu Aegis Network and iProspect is a wonderful opportunity to scale and ultimately be able to offer more diversified services to our clients through a strong global network,” said Montefiore. “At Global Mind, we are 200% focused on delivering true business results, which is a passion we share with Dentsu Aegis and what made us confident that we had found the right partner,” added Andy Berman, Managing Director, Global Mind, Miami.
"The pace and increasing complexity of the digital economy in Argentina and across Latin America highlighted the need for us to scale our capabilities in business performance marketing,” said Seignol. “Global Mind is a fantastic addition to iProspect and together we will deliver data-driven and people-focused marketing strategies that grow businesses.”
Financial terms of the transaction were not disclosed.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
Founded in 1996, iProspect is the first truly global business performance agency, with 4,300+ employees in 92 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hertz, Diageo, Hilton, P&G, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.’s “The Forrester Wave” Report for search marketing agencies. iProspect has also been listed as the “Best Agency for Performance Marketing” by iMedia three years in a row, MediaPost’s 2015 Search Agency of the Year and iMedia’s Best Agency for Search.
About Global Mind
Founded in 2000, Global Mind has become one of the leading independent agencies in Latin America. From its headquarters in Buenos Aires and its regional office in Miami, its team of 120+ specialists serve both local and pan-regional clients such us Netflix, Mercado Libre, InproTur, Peugeot, Tarjeta Naranja, and others. Global Mind has a digital DNA that has enable the agency to cross over the offline disciplines such as traditional media planning and buying and creative process, digital transformation, data, and programmatic advertising, among others. The premise of our craft is “Personalization and Precision at Scale" and deliver positive ROIs.