Dentsu Aegis Network acquires OOH Plus & launches Posterscope in Latin America
Dentsu Aegis Network today announces the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America. Post-acquisition, OOH Plus will operate as the Latin American arm of Posterscope, the world’s leading Out-of-Home Communications agency and one of Dentsu Aegis’ eight network brands, and will be renamed Plusmedia Posterscope. Plusmedia Posterscope will continue to operate under the successful leadership team of founders Marco Antonio de Souza, CEO, and Omar Sahyoun, CFO, who will report into Abel Reis, CEO, Dentsu Aegis Network Brazil.
Headquartered in Sao Paulo and Rio de Janeiro with five offices and 60 staff across Brazil, OOH Plus was founded in 2010 as the holding company for Plusmedia, OOH Media and 2S Producoes. Providing creativity, media planning, production and lay-out services to leading blue-chip companies, Plusmedia, OOH Media and 2S Producoes were founded in 1995, 2005 and 2007 respectively. Immediately prior to closing, the companies were merged into Plusmedia, the unit that was subsequently acquired by Dentsu Aegis Network.
"I am delighted to welcome OOH Plus to the Posterscope network. We have wanted to have a presence in the Latin American market for some time, and believe we have found the right team who share our vision and passion for great Out-of-Home solutions. The growth of digital OOH and the importance of mobile will provide us with opportunities to pioneer and transform Out-of-Home in Brazil for our clients," said Annie Rickard, Posterscope CEO.
"For Dentsu Aegis Network Brazil, launching Posterscope, a global network brand of the group, is a direct result of the growth of our local operation and confirmation of the vitality of the Brazilian market. OOH Plus, a pioneer in out-of-home media, is a strategic acquisition that strengthens our presence across all media and platforms and will provide a convergence of solutions to our clients," said Abel Reis, CEO of Dentsu Aegis Network Brazil.
"Joining Dentsu Aegis Network is the result of our consistent growth since the founding of Plusmedia in 1995, demonstrated by our portfolio, our outstanding work for large advertisers, and, in recent years, our consolidated performance and leadership in out-of-home media. Being part of Posterscope enhances the intelligence and latest tools in our offer and contributes to the success of our clients’ businesses, as well as the Brazilian market," explains Marco Antonio de Souza, CEO, Plusmedia Posterscope.
Dentsu Aegis Network continues to strengthen its full-service footprint in Brazil, adding further expertise to an established network of brands including Isobar, LOV, Dentsu Brazil, NBS, mcgarrybowen, iProspect, Amnet and Copernicus. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Brazilian team to more than 1400 professionals and more than 100 clients.
About Plusmedia Posterscope
It is the leading out-of-home media in Brazil, a pioneer and reference in the market, and has based its success path on three pillars: management, intelligence and innovation. Formed in 2010 by the Brazilian agencies Plusmedia, OOH Media and 2S Producoes, founded in 1995, 2005 and 2007, respectively, the company is headquartered in São Paulo and Rio de Janeiro, and has 60 specialised out-of-home media professionals. In December 2014, it became part of Posterscope, the global leader in out-of-home media solutions, and now is named Plusmedia Posterscope.
Posterscope is the world's leading Out-Of-Home communications agency and knows how consumers behave when Out-Of-Home more comprehensively than anyone else. Posterscope understands how Out-Of Home advertising integrates with other media, including mobile and digital, and pioneers trials to understand how consumers do and will use emerging and evolving technologies both now and in the future. With billings in excess of $2.2 billion, we have over 700 people in 48 offices located in 27 countries worldwide. Posterscope group agencies include international agency PSI and brand experience agencypsLIVE.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.
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For further information please contact:
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 79720 492 400
Director of Communications and PR
Dentsu Aegis Network Brazil
T: +55 (11) 3759-3611