Dentsu Aegis Network builds up brand commerce offering in Asia with Bluecom acquisition

Published on:

Dentsu Aegis Network today announces the acquisition of Bluecom Group (“Bluecom”), a leading e-commerce solutions provider in Asia Pacific. Bluecom will become part of Dentsu Aegis Network’s award-winning digital agency Isobar China Group and will be rebranded as “Isobar Commerce”, complementing the agency’s offering and strengthening the network’s position as a leading digital player in the region.

Established in 2012, Bluecom specialises in designing and implementing e-commerce consulting, platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific. It is the foremost player with major e-commerce platforms – Magento, Salesforce Commerce Cloud and SAP Hybris, serving as solutions partner for Enterprise Magento and silver partner of SAP Hybris. In addition, Bluecom is a service provider for the complete Salesforce suite and Omni-channel systems and premier solution partner of Salesforce Commerce Cloud.

Headquartered in Shanghai, with regional offices in Singapore, Hong Kong and Ho Chi Minh City, Bluecom’s clientele spans Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand. Today, the company is home to more than 160 e-commerce experts.

Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, will join the Isobar leadership team to drive strategy and manage business development for Isobar Commerce in the region, reporting to Jane Lin-Baden, CEO of Isobar Asia Pacific.

Isobar Commerce adds extensive scale to Isobar China Group’s commerce capabilities. It will work with mobile commerce arm, Verystar – Linked by Isobar, to offer a full suite of capabilities covering e-commerce and mobile commerce to accelerate clients’ global Omni-channel strategy.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The e-commerce and mobile commerce market in China is developing more rapidly than anywhere else in the world, with Asia Pacific being the largest e-commerce region globally. Bluecom is a clear market leader in the area of e-commerce and having them on board will provide strong acceleration to our capabilities, helping us future proof our business.”

Jane Lin-Baden, CEO of Isobar Asia Pacific, said: “The e-commerce market in China is experiencing rapid growth resulting from a fundamental shift in consumer shopping behaviour, a trend we are seeing throughout Asia. Bluecom presents a rare opportunity with a strong track record of working with leading software providers. Their existing multi-market footprint with particular strength in China is an ideal combination for supporting further growth for Isobar in the region.”

Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, said: “For the past five years, combined consumer and business online retail volume has more than doubled in China. With Isobar having a clear focus on building expertise on commerce capability to support this rapid growth, and Dentsu Aegis Network having extensive global market reach and resources, we are excited to have found an ideal partner to support our growth ambitions.” 


 For further information contact:

Pei Xuan Lim
Regional Communications Manager
Dentsu Aegis Network Asia Pacific
T: +65 6501 1693

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. 

About Isobar China Group

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, in order to transform businesses and brands. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

Isobar China Group has over 1,000 digital marketing pioneers in offices across China, servicing Beijing, Shanghai, Guangzhou, Nanjing, Wuhan and Xiamen. Isobar China Group consists of Isobar China, OMP - Linked by Isobar, Trio Isobar, Verawom - Linked by Isobar and VeryStar - Linked by Isobar. Isobar China Group was Runner-Up of Advertising Age’s 2016 International Agency of the Year, Digital Agency of The Year by Campaign Asia from 2011 to 2013 and in 2015, Digital Creative Agency of the Year at ROI Festival 2015 and Digital Agency of the Year by Ad China consecutively for six years.