Dentsu Aegis Network Announces Eduardo Bicudo as CEO in Brazil
São Paulo, November 7th - Dentsu Aegis Network has announced Eduardo Bicudo as the new leader of its Brazilian operation, effective immediately. Bicudo’s mission is to drive Dentsu’s long-term sustainable growth in this key country.
Bicudo brings with him, more than 30 years of experience in the communications, marketing and digital services industries. He has built a robust career in companies such as Ogilvy & Mather (in Brazil and the US), RappCollins, and StarMedia. He was at the helm of Wunderman's operation for 14 years, and, for the past two years, he led Accenture Interactive in Latin America - which he left to become the CEO of DAN Brazil.
Julio Castellanos, CEO of DAN LatAm said: “We were looking for an individual with a deep knowledge of the communications industry who also possesses a forward-thinking vision compatible with the group's strategy. We also prioritized the ability to assemble teams that boost true collaboration. Eduardo does has all of these attributes. He is the ideal professional to advance our value proposition, engage our teams and brands, contribute to the industry’s evolution and, most importantly help our clients win, keep and grow their best customers.”
Bicudo said: “The consumers have taken the lead. The way they buy, engage with brands and hire services has changed. This is the right time at the Dentsu Aegis Network. It has the right properties and the right size to meet the needs of our clients and their customer. I look forward to aligning and accelerating all that we do best.