The Total Commerce solution gains support with content, "The Total Commerce Playbook", a collection of insights on how the world of commerce adapts to rapidly changing consumer habits and takes advantage of new technologies. This playbook provides a structure for brands to extend the maturity of their commercial offer and highlights some of the solutions that Dentsu Commerce has gathered in years of experience innovating the way brands are built. These learnings can be used to accelerate the path of brands to "Total Commerce".

The playbook is available for download here.