Digital Maturity Index
To make a portrait of the digital transformation process of companies in Brazil, showing the most advanced players, best practices and challenges, Isobar developed the Digital Maturity Index (IMD) Brazil 2019, which evaluates how consumers are impacted and digitally experience brands. Inspired by a similar initiative of Isobar United States, the IMD is based on the analysis of three dimensions: Mobile, Search (Organic Search) and Social (Social Networks). A total of 284 companies with sales of more than R$ 1 billion¹ were analyzed, from the Retail, Consumer Goods, Health and Education and Education sectors. The study revealed that the vast majority of the brands analyzed have basic digital maturity (48.6%) and mature (32.42%), and only 3.75% of the brands are considered Experts.
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