Challenge
Migros iMpuls sucht immer nach neuen Wegen die Schweiz zu einem gesünderen Lebensstil zu motivieren. Damit die Schweizer viele weitere Schritte machen, hat Migros einen Schuh kreiert, der einen dazu bewegt sich mehr zu bewegen. Das tut er, in dem er Lärm macht, wenn man stillsteht.
Mit Branded Content sollte die Marke iMpuls für die Generation Y & Z auf unterhaltsame und freundliche Weise bekannt gemacht werden. Die Zielgruppe sollte aufgerufen werden an der Schuh-Verlosung teilzunehmen.
Solution
Um das Ziel zu erreichen, hat The Story Lab mit mehreren reichweitstärksten Schweizer Publishern die Branded Content Videos konzipiert und die Social-Media-Strategie ausgearbeitet.
Über die Social-Media-Kanäle von izzy, NRJ Energy und 20 Minuten motivieren wir die Generation Y & Z mit Memes, Videos, GIFs sich mehr zu bewegen. Über Teads und YouTube erweitern wir die Kampagne. Mit der Kampagne rufen wir zur Teilnahme am Wettbewerb für den Noize-Schuh auf.
Result
Mehr als 3.3 Mio. Video Views auf mehreren Kanälen sprechen für sich.
The Story Lab ist es gelungen einen guten Media-Mix mit relevanten motivierenden Inhalten zu schaffen und iMpuls unterhaltsam in Szene zu setzen.
Ergebnis: Mehr als 2.8 Mio. Personen wurden motiviert sich mehr zu bewegen und mehr als 2‘700 haben am Wettbewerb teilgenommen.
Merkle: Aviva
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Carat: Diageo
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mcgarrybowen: Oscar Mayer
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
Vizeum: E.ON
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
The Story Lab: Migros iMpuls
Content Development und Content Distribution
BWM Dentsu: Project Revoice
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dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Isobar: Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...