Generating ideas for the future to solve challenges facing society

For dentsu to truly contribute to the growth of our clients and society into the future, initiatives towards generating non-financial value are of the utmost importance. Our 2030 Sustainability Strategy is all about generating ideas for the future to solve challenges facing society. It is not simply about being sustainable. It is about unlocking potential opportunities. To accomplish this, we must first picture an ideal future without being bound by current restraints. This allows us to think freely about how we can achieve that future, rather than thinking about it as an extension of the past. By leveraging our “insights into humanity” that we have cultivated since our founding to help shape people’s attitudes and behaviors, we believe we can contribute towards promoting sustainability for society as a whole.

Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, dentsu launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.

Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of dentsu’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:

• Accelerating our own sustainable transformation

• Driving change in our industry

• Engaging in cross-industry partnerships

• Enabling society to make sustainable choices

• Advocating for change in social systems

With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.

More information:

Click on the tiles below to find out more information about our 2030 Sustainability Strategy and how sustainability works across dentsu.

Yuko Kitakaze - Global Chief Sustainability Officer, dentsu

Our Social Impact strategy

Digital for society

We’re transforming the role of businesses and brands to deliver better outcomes for society. Our goal is to reach 1 billion people through campaigns related to the Sustainable Development Goals by the end of 2020.

Digital skills

We’re sharing our skills and capabilities with young people from diverse backgrounds and supporting them to find careers in our industry. Our goal is to improve the digital skills of 100,000 people by the end of 2020.

Tomorrow's leaders

We’re mentoring entrepreneurs and change makers to build successful, diverse and inclusive businesses. Our goal is to mentor 100 female entrepreneurs by the end of 2020.

Our environment strategy

Dentsu is committed to three global programmes for social impact

UN SDGs - Common Ground

We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals and we are founding members of #BrandsforGood which aims to make sustainable lifestyles aspirational and rewarding.

The Code

We're opening the doors of our industry to the next generation. The Code teaches young people the skills they need to thrive in the digital economy.

Female Foundry

Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world. 

Change starts at home

For the planet

We’ve transitioned to being a low-carbon business with 100% renewable energy.

For our communities

We’re helping our people share their time and talent with society. 

For our people

We’re creating a diverse and inclusive workforce intent on making a difference. 

Dentsu Group Sustainability Site

Find out more about sustainability at Dentsu

Link to Dentsu Group Sustainability Site

Our 2030 Sustainability Strategy

Our sustainability strategy is all about generating ideas for the future to solve the challenges facing society.

Link to Our 2030 Sustainability Strategy

Dentsu Integrated Report 2023

Read the 2023 report

Link to Dentsu Integrated Report 2023

Environmental policy

Dentsu International Environmental policy

Link to Environmental policy