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That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. Discover our latest thinking here.
dentsu Ad Spend Report | May 2024
It’s coming! How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? In this midyear follow-up to the dentsu Global Ad Spend Forecasts, the dentsu investment analysts share the key ad spend updates – and what they mean for brands – for 2024 and beyond. Dive into the report to better navigate the complex media landscape and drive business growth.
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Attention Economy - Unlocking the Currency of Attention
Over the past three years, dentsu has been leading the industry in building a new media value system fueled by the Attention Economy (AE). This dentsu global report shares ground-breaking insights ...
How the Cookie-Less Future will Impact Online Marketing
This 2021 dentsu Switzerland whitepaper explores possible alternatives to third-party-cookies based technologies based on workshops with key players from the Switzerland market.
Customer Experience Management (CXM) to drive B2B spend 2021
This Merkle CXM report looks at the effect on B2B spending in 2021. The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, ...
Merkle Report : The State of Customer Experience Transfor...
This Merkle CXM research looks at how companies have accelerate their timelines for customer-centric transformation, with a survey of over 800 marketing and technology executives in the US and UK—f...
Decoding Data Dynamics - Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
IProspect Report How Covid19 Is Changing Consumption
Read insights from iProspect to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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