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The Rise of Sustainable Media dentsu international report 2021
A new global research by dentsu in partnership with Microsoft examines worldwide attitudes and behaviours to sustainability and how this could redefine business’ climate action and growth strategies. With interviews from +24,000 consumers, the report brings in-depth understanding of how businesses will need to look at their carbon emissions and sustainability as they plan for the future.View the report here
Our latest thinking
Attention Economy - Unlocking the Currency of AttentionOver the past three years, dentsu has been leading the industry in building a new media value system fueled by the Attention Economy (AE). This dentsu global report shares ground-breaking insights ...
How the Cookie-Less Future will Impact Online MarketingThis 2021 dentsu Switzerland whitepaper explores possible alternatives to third-party-cookies based technologies based on workshops with key players from the Switzerland market.
Customer Experience Management (CXM) to drive B2B spend 2021This Merkle CXM report looks at the effect on B2B spending in 2021. The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, ...
Merkle Report : The State of Customer Experience Transfor...This Merkle CXM research looks at how companies have accelerate their timelines for customer-centric transformation, with a survey of over 800 marketing and technology executives in the US and UK—f...
Decoding Data Dynamics - Digital Society Index 2020Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
IProspect Report How Covid19 Is Changing ConsumptionRead insights from iProspect to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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