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dentsu Ad Spend 2021
Global advertising spend is forecast to recover to 5.8% growth in 2021 to reach US$579 billion, based on proprietary dentsu data from across 59 markets. This follows a decline in ad spend of -8.8% in 2020. Based on the top 13 ad markets, a significant increase is expected in Q2 2021 versus 2020 on a like-for-like basis. While Q1 2021 will grow by 2% year-on-year, this will increase to 13% in Q2 compared to the same period in 2020, when lockdowns went into effect in many countries.View the report here
Our latest thinking
Customer Experience Management (CXM) to drive B2B spend 2021This Merkle CXM report looks at the effect on B2B spending in 2021. The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, ...
Merkle Report : The State of Customer Experience Transfor...This Merkle CXM research looks at how companies have accelerate their timelines for customer-centric transformation, with a survey of over 800 marketing and technology executives in the US and UK—f...
Decoding Data Dynamics - Digital Society Index 2020Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Carat Brand EQ Report 2020Carat's proprietary research revealing the world's most emotionally intelligent brands in 2020. Carat surveyed 10,000 people, across 10 markets, about their perceptions of 48 globally known brands ...
Total Commerce PlaybookCustomers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...
IProspect Report How Covid19 Is Changing ConsumptionRead insights from iProspect to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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