To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. Discover our latest thinking here.
How the Cookie-Less Future will Impact Online Marketing
Today, HTTP cookies have become the foundation for successful digital tracking and programmatic media. What will be the direct effect on common use cases and activities due to Google withdrawing its support for third-party cookies? What are the possible alternatives for brands that still want to keep their data-driven marketing activities?
In this 2021 whitepaper we will explore all possible alternatives to third-party-cookies based technologies to fulfil specific needs related to various use cases which are generally part of a typical consumer journey.View the report here
Our latest thinking
Customer Experience Management (CXM) to drive B2B spend 2021This Merkle CXM report looks at the effect on B2B spending in 2021. The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, ...
Merkle Report : The State of Customer Experience Transfor...This Merkle CXM research looks at how companies have accelerate their timelines for customer-centric transformation, with a survey of over 800 marketing and technology executives in the US and UK—f...
Decoding Data Dynamics - Digital Society Index 2020Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Carat Brand EQ Report 2020Carat's proprietary research revealing the world's most emotionally intelligent brands in 2020. Carat surveyed 10,000 people, across 10 markets, about their perceptions of 48 globally known brands ...
Total Commerce PlaybookCustomers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...
IProspect Report How Covid19 Is Changing ConsumptionRead insights from iProspect to help business leaders quickly understand some of the key trends at play in consumer behaviour and the media landscape, and how brands are responding.
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