To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. Discover our latest thinking here.
Media Trends 2025
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
DownloadOur latest thinking
Shaping The Future Of Influencer Marketing - Gen Z And Trust
Influencer Marketing for Gen Z isn’t just a trend, but a strategic marketing lever. Our Thought Leadership report highlights insights from Central Europe, but conclusions can easily be drawn for a ...
Research
dentsu Consumer Vision 2035
dentsu has published the Consumer Vision 2035. More than 30,000 people from 27 countries as well as 20 international experts and futurologists were asked about the criteria for consumer decisions a...
dentsu Ad Spend Forecast | May 2024
It’s coming!
How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US pr...
Attention Economy - Unlocking the Currency of Attention
Over the past three years, dentsu has been leading the industry in building a new media value system fueled by the Attention Economy (AE). This dentsu global report shares ground-breaking insights ...
How the Cookie-Less Future will Impact Online Marketing
This 2021 dentsu Switzerland whitepaper explores possible alternatives to third-party-cookies based technologies based on workshops with key players from the Switzerland market.
Merkle Report : The State of Customer Experience Transfor...
This Merkle CXM research looks at how companies have accelerate their timelines for customer-centric transformation, with a survey of over 800 marketing and technology executives in the US and UK—f...
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