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dentsu Ad Spend 2021
Global advertising spend is forecast to recover to 5.8% growth in 2021 to reach US$579 billion, based on proprietary dentsu data from across 59 markets. This follows a decline in ad spend of -8.8% in 2020. Based on the top 13 ad markets, a significant increase is expected in Q2 2021 versus 2020 on a like-for-like basis. While Q1 2021 will grow by 2% year-on-year, this will increase to 13% in Q2 compared to the same period in 2020, when lockdowns went into effect in many countries.
View the report hereOur latest thinking
Customer Experience Management (CXM) to drive B2B spend 2021
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