Shaping the Future of Influencer Marketing – Gen Z and Trust
Influencer Marketing for Gen Z isn’t just a trend, but a strategic marketing lever. Our Thought Leadership report highlights insights from Central Europe, but conclusions can easily be drawn for a global perspective as well.
Gen Z is becoming a key target group for modern marketing strategies. They are known for their digital nativity and strong preference for authenticity and social responsibility. Their online habits are reshaping the consumer landscape, with Gen Z expected to account for almost 20% of global spending by 2030.
Understanding the trust dynamics of Gen Z is crucial for shaping effective influencer marketing strategies. This generation values authenticity and transparency, often favoring influencers who genuinely believe in the products they promote. By aligning with these values, brands can build stronger, more meaningful connections with this influential target group.
Ready to level up your Influencer Marketing?
