How the Cookie-Less Future will Impact Online Marketing
Today, HTTP cookies have become the foundation for successful digital tracking and programmatic media. What will be the direct effect on common use cases and activities due to Google withdrawing its support for third-party cookies? What are the possible alternatives for brands that still want to keep their data-driven marketing activities?
In this 2021 whitepaper we will explore all possible alternatives to third-party-cookies based technologies to fulfil specific needs related to various use cases which are generally part of a typical consumer journey.
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