Beyond the Funnel: How AI Commerce Is Redefining the Customer Journey
Customer journeys are becoming less visible, less linear and increasingly shaped by AI. As AI-powered tools take over discovery, evaluation and choice, traditional funnel assumptions no longer hold true.
For marketing, commerce and media leaders, this raises important questions:
• How do brands remain visible when AI intermediates discovery?
• What drives trust and influence in AI-shaped environments?
• Which capabilities will matter most for future growth?
In this on-demand session, Simona Küllmer and Markus Caspari (dentsu) explore how AI Commerce is reshaping customer decisions and what organisations should prioritise to stay relevant and competitive.
Watch the on-demand webinar and explore what comes after the funnel.
