Dentsu Health Expands in EMEA to Deliver Localized Healthcare Marketing Solutions

Published on:

Dentsu announced today the expansion of dentsu health in EMEA to continue its commitment of unlocking opportunities for growth and good for clients across the entire healthcare ecosystem with the appointment of two key senior leaders. Alexandra Trudnowski has been appointed to a new role of Chief Strategy Officer EMEA dentsu health & Head of DACH dentsu health, and Kent Groves, PhD, currently the Global Head of Strategy for dentsu health, will expand his remit and assume the role of Head of dentsu health for EMEA. Dentsu health is a healthcare accelerator with thousands of experts across the dentsu network specializing in health, wellness, and pharmaceutical marketing. The expansion into EMEA will provide the ability to leverage these global capabilities in key markets and localized communities within the region.

Previously Managing Director of leading German healthcare agency MW Office, a dentsu company, Trudnowski will lead dentsu health in the DACH region with the responsibility of supporting and developing new and organic business opportunities by driving growth through collaboration across multiple healthcare capabilities in Creative, Media, CXM and BX within all dentsu agencies. She will work closely within the dentsu health Global and EMEA Executive Leadership Team to frame health-focused strategies that deliver full-service sustainable and integrated client solutions.

Trudnowski is an outstanding healthcare specialist with more than 17 years of healthcare experience in Rx, OTC and DTC, with a strong strategic and digital focus. Previously, she was a member of the management board as Head of Strategy & Consulting at the management consultancy in//touch with focus on Omni-Channel. Prior to that, she was VP European Marketing at InVentiv Health (now Syneos Health), where she built up the European network. Trudnowski is also a member of the advisory board of Healthcare Frauen e. V. where she volunteers for better healthcare in Germany.

Working in close collaboration with Trudnowski, Kent Groves will continue dentsu’s commitment to drive healthcare transformation through modern creativity, profound understanding, experience-led media, and relentless innovation. Groves will focus on the potential that health related solutions have on efficiency and optimization for clients. Groves has held a variety of strategy roles at both Merkle and Dentsu International over the past 15 years, and he has been consulting in the areas of pharmaceutical, provider and payer CXM for more than 20 years. He is a recognized global expert in physician prescribing behavior and is published extensively in a variety of journals and mainstream publications. He has a PhD in Pharmaceutical Strategy and Policy from Dalhousie University in Halifax, Canada and holds the position of Assistant Professor, Clinical Pharmacy, at the James L Winkle College of Pharmacy, University of Cincinnati.

“At dentsu, we believe health is more than just another category, we believe in ‘Living Health’, and that only when you live it you can change it. With these two key appointments we now extend that commitment into the EMEA region,” said Karin Zimmermann, CEO dentsu DACH. “Alexandra is an outstanding healthcare specialist with a proven track record of transforming the businesses of our healthcare clients. Together with Kent’s years of specialized strategy experience in healthcare we have a strengthened team and are well positioned to exponentially grow our offering.”

“Dentsu health is transforming the healthcare agency services model by addressing unmet needs in the complex and rapidly evolving space. Healthcare is a global industry, but is delivered at a local level, these two appointments will allow us to bring local expertise to EMEA,” said Greg Reilly, Global President dentsu health. 'By expanding our regional health leadership and integrating our solutions, we will deliver on our commitment of accelerating meaningful and sustainable business impact and innovation.”

Alexandra Trudnowski, Chief Strategy Officer EMEA dentsu health & Head of DACH dentsu health