Sports sponsorship as the next strategic frontier for healthcare
In a world where traditional healthcare advertising often struggles to connect, sports offer something uniquely powerful: emotion, community, and cultural relevance.
From stadiums to screens, sports sponsorship is no longer just for sneakers and soft drinks. It’s a strategic frontier for healthcare and pharma brands to build trust, drive awareness, and activate purpose – all while staying compliant.
At dentsu Health, we believe that the future of healthcare marketing lies in meeting people where their passions live. This whitepaper – developed in collaboration with dentsu Sports International – is your practical guide to activating health through sport. No fluff, just real-world examples, strategic frameworks, and ethical guardrails.
Learn what health & sports have in common.
Download our free thought leadership piece now and get started.
