Dentsu announces Lara Jelinski as the new Chief Executive Officer for dentsu Media, Switzerland

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Zürich, 04. May 2022 – Dentsu has appointed Lara Jelinski as the new Chief Executive Officer of dentsu Media, Switzerland, effective as of May 2022. In this function, Jelinski is responsible for dentsu's media business in Switzerland, specifically the results across the full portfolio of media brands which include Carat, iProspect, and dentsu X. She succeeds Jonas Eliassen, who has held the position since 2020 and who has decided to pursue a new role outside of dentsu, after 6 years with the company. Lara Jelinski reports to Georg Berzbach, CEO of dentsu Media DACH, and will continue to drive customer growth, working closely with the Swiss Executive Board.

Jelinski has had a focal role in the growth of dentsu Media in Switzerland in her previous role as Managing Director Commercial, where she contributed to the development and continuous growth of the business. With almost 15 years in the Swiss market, she brings extensive media know-how and proven experience in the region, including as a member of the Executive Board for the past 2 years. In this scope, Jelinski has been involved in all business decisions and has profitably brought her extensive knowledge of the Swiss media environment and agency business.

"We thank Jonas for his intensive time at dentsu across many joint successes, and for his contributions and high commitment, and we wish him all the best for his future. At the same time, we are very pleased to have Lara as the new CEO coming from within the dentsu ranks, with all the talent needed to excel in this role: customer flair, proven market expertise, management experience, strategic and operational excellence, and, above all, passion for the media business," explains Georg Berzbach, CEO dentsu Media DACH & Germany.

"I look forward to advancing our customers' business and that of dentsu in my new role, together with the Swiss Media team. It feels particularly rewarding to be part of a network and to use our knowledge and competencies to develop strong, efficient, and integrated offers for our customers," says Lara Jelinski, CEO dentsu Media Switzerland, speaking about the new position.


Brittany Groot (English)  
Media and Communications dentsu Switzerland
T: +41 58 307 72 06

Judith Weiand
Director Corporate Communications DACH
T: +49 172 614 08 73

Further Information

Dentsu Switzerland is part of dentsu International and consists of leading brands such as Merkle, Carat, iProspect and Vizeum. Dentsu helps its customers build relationships with their consumers and make sustainable progress for their business. With excellent services and solutions in the areas of media, customer experience management (CXM) and creative, dentsu operates internationally in over 145 markets worldwide with more than 46,000 dedicated specialists.