dentsu Ad Spend 2021
The Dentsu International June 2021 Ad Spend report reveals ad spend growth forecasts across 59 markets.
Global advertising is forecast to recover to 10.4% growth, reflecting a total spend of US$634 billion, based on proprietary dentsu data from across 59 markets. 2. This spend will exceed pre-pandemic levels, with 2020 upgraded from -8.8% forecast in January 2021 to -7.2% following increased spend during Q4 2020.
Digital will continually drive 2021 recovery, returning to double-digit growth of 15.6% and a total forecasted spend of US$311 billion.
Above-predicted growth in Social 23.0%, Video 17.0%, and Search 16.3% will drive a 50.0% share of global spend in Digital this year.
Linear TV will maintain a 30.3% share of global spend and 7.1% forecasted growth, boosted by the UEFA European Football championships and Olympic & Paralympic Games sporting events
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