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General Motors

Challenge

There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars. ​

The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet. ​

General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.

Solution

7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.

Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.

Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth. ​

To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.

Result

This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.

140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.

Isobar

Isobar est une agence de communication à l'ADN unique à la fois digital et media, poussé par une forte faculté de création et d’innovation. Multi-experte, Isobar est conçue et organisée pour piloter et développer la présence digitale de ses clients sur tous les canaux, fixes et mobiles, les accompagner dans leur digitalisation et les aider à profiter des opportunités offertes par un monde en profonde mutation. Présente dans 42 pays avec plus de 3700 experts du numérique, talents marketing et talents créatifs, Isobar a pour ambition de réinventer le lien entre les marques et leurs publics, dans la durée.

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