How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs
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Consumer
Carat: Ahead of the Curve
This paper highlights a number of key insights we at Carat have gathered when helping our clients find a sustainable advertiser–agency model in a world where more marketing is made in-house. We mak...
Consumer
The Year of Expanding Connectivity: Carat Ten Trends 2019
2019 is the year of Expanding Connectivity. With the rollout of 5G in the horizon, the Carat Trends Report focusses on ten practical developments of Expanding Connectivity that we believe will grow...
Consumer
Carat: Intelligence in Trust
When people trust a brand they are likely to buy more, try more and pay more. But how do we unlock trust to build better relationships with consumers?
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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