COVID-19 represents a transformational force unprecedented in modern times. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – have a lasting impact on the ways we live, work, socialise, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information. It's vital to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for recovery.
Here we’ve gathered the latest insights, recommendations and frameworks from across the network to ensure you’re equipped to adapt, recover and grow.
Expertise, research and reports
September 17th Edition: Navigating the Rocky Road to Reco...The twelfth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
September 17th Edition: COVID-19 Recovery NavigatorThis month’s Navigator report deep dives into consumer sentiment around US politics and the involvement of brands in the US's political discourse. A majority of consumers say they are engaged in po...
August 12th Edition: Navigating the Rocky Road to RecoveryThe eleventh iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
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