COVID-19 represents a transformational force unprecedented in modern times. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – have a lasting impact on the ways we live, work, socialise, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information. It's vital to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for recovery.
Here we’ve gathered the latest insights, recommendations and frameworks from across the network to ensure you’re equipped to adapt, recover and grow.
Expertise, research and reports
Recovery Navigator
April 2021 Edition Recovery Navigator
Consumers are eager to reconnect to everyday moments like dining out yet less excited to take bigger leaps like attending a live event. It’s clear that recovery may not mean returning to the way th...
Recovery Navigator
March 2021 Edition: COVID-19 Recovery Navigator
Since the start of the COVID-19 outbreak, marketers, advertisers and consumers have sought to figure out how their lives would be changed. Now, almost a year later, our lives haven’t changed – they...
Recovery Navigator
February 2021 Edition: COVID-19 Recovery Navigator
This past June, as hundreds of thousands of protesters marched globally in response to the systemic racism at play in the death of George Floyd and many others in the Black community. Eight months ...
Recovery Navigator
2021 Consumer Outlook: COVID-19 Recovery Navigator
COVID-19 continues to impact the world – from both a health and economic angle. Our latest report explores consumer sentiment towards the outbreak and economic reopening.
Taking the Pulse
November 19th Edition: Navigating the Rocky Road to Recovery
The fourteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator
November 19th Edition: COVID-19 Recovery Navigator
As we near the end of the year, we ask consumers to reflect on their outlook compared to the beginning of the pandemic, as well as speculate how their behaviors may change in the future. All signs ...
Taking the Pulse
October 15th Edition: Navigating the Rocky Road to Recovery
The thirteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
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